![]() Previously focused on bottom funnel activities, Crocs EU acknowledged the need to switch to a full funnel strategy on the Amazon DSP with a broad range of targeting tactics. To do this, the Crocs team was looking to attract new audiences, driving awareness and new to brand customers within the European market. Crocs, the shoe giant known for their rubber clogs, and partnerships with the likes of Diplo, Justin Bieber, Balenciaga and more, are on a mission to make the world a happier place, one comfortable shoe at a time.
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